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New Mover Direct Mail

new mover direct mail

It is estimated that over 40 million American individuals and families will move into new homes over the next 12 months. That is almost 15% of the entire U.S. population! Studies show that new movers spend much more money on goods and services within the first three months of moving that non-new-movers do. This makes new movers ideal candidates for marketing all kinds of products and services.

On average, new movers meet and interact with around 75 businesses and organizations within their first three months in a new home. These are businesses and organizations that are completely new to their potential customers and therefore have a great opportunity to make a first impression. Our New Mover Direct Mail services can help you make sure you are one of them! We can identify both new homeowners and new renters and create custom targeted direct mail campaings to focus on the goods or services you want to provide.

New Movers Need Local Goods and Services

New movers tend to be eager to establish relationships with a variety of local businesses and organizations. Our New Mover Direct Mail services can help you reach out to this highly responsive market. These new movers are outstanding prospects for a variety of goods and services, including but not limited to:

  • Restaurants and dining
  • Product Catalogs
  • Credit Cards and Banks
  • Retail Stores
  • Home Improvement Goods and Services
  • Appliances
  • Household Furnishings and Cleaning
  • Pet Products and Veterinary Services
  • Landscaping and Maintenance Services

Be The First To Make an Impression

In general, new movers tend not to be familiar with local service providers, retailers, businesses and other organizations. This presents an ideal opportunity for you to make your case for them to give you their business! By using our New Mover Direct Mail services, you can find and get to know thousands of prospective clients and customers, including recent homebuyers, retirees, and renters.

Give IMG Direct Marketing a call at 888-669-8857 and let's get started!

Check out our recent blog posts covering New Mover Direct Mail

  • Valuable information about new mover mailing lists and direct mail

    The average new mover head of household is around 35 years of age. They tend to have decent household incomes and often do not have children. About 50% of new movers live in rented properties. This demographic tends to be extremely mobile, often staying in each place for a few years at a time.

    Some other common traits in the new mover demographic include some college education. They tend to buy things like automotive accessories, lower-priced clothing, outdoor equipment, and beauty supplies.

    They have a vast array of interests including entertainment such as music, sports, movies, and collecting. People in this demographic group also tend to be interested in health-related topics and the environment, so they are a good candidates for solar direct mail. Read the full story


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