Mortgage Direct Mail
A mortgage direct mail campaign can allow you to reach thousands of highly targeted and motivated potential customers with your marketing message. Whether you are offering products or services regarding FHA loans, VA loans, Reverse Mortgage, Insurance, or any other type of mortgage-related product, we can help you devise an effective mortgage direct mail campaign.
What Makes An Effective Mortgage Direct Mail Campaign
As with all types of direct mail marketing, a successful campaign consists of several factors. One of the most important factors is the quality of the mailing list. A mailing list with extremely accurate, targeted, up-to-date data on mortgage holders is vital. See our Mortgage Mailing List page for more info on how good our mailing list data is.
Another important factor in the success or your marketing efforts is the quality of the piece of mail that you send. With our high quality direct mail Letters, Snap Packs, and Envelopes, you will make the right first impression with your targeted customers and clients. Today's mortgage market is fiercely competitive. It's more important than ever to stand out with a sophisticated message and delivery method.
The good news is that this accurate data and sophisticated message delivery doesn't have to be prohibitively expensive. We can work with you to develop a strategy that is highly cost-effective and provides a good return on your investment.
Give us a call today at 888-669-8857 and let's get started!
Recent blog posts on Mortgage Direct Mail
More and more people in the mortgage industry are looking for tested and proven ways to generate leads. Direct mail for lead generation has been around for a long time, but the technology and technique behind it has been improved dramatically in recent years.
For this reason, mortgage companies who tried direct mail campaigns in the past may have the wrong idea about how effective it can be. Besides the recent improvements, details like the quality of the mail pieces used can make a huge difference in ROI. We find that it is often the little details that help out clients get the most responses from their marketing efforts.
With our mortgage mailing lists, we can get you select, targeted data so that you can focus your efforts on qualified buyers who are in the market for a mortgage. We can also help you create a great design that represents your company well and attracts the type of customer you are looking for.
How often you send out mailings depends mostly on your budget and other constraints. Regardless of frequency, when you're starting with direct mail campaigns, we can help you research your options, work with your budget, and implement an effective plan.
Great responses: With all the ways of advertising, like print ads, radio, and TV, your message can sometimes be wasted on people who are not interested in what you are selling or aren't qualified to buy it. Direct mail allows you to target customers specifically by these criteria.
Responses that can be measured: If your direct mail campaign is run correctly, you can easily check and monitor the success of your campaign as it runs. Using toll-free numbers that are trackable, returned postcards, and statistics from web views, you can get a clear picture of how effective your campaign is.
Personalized messages: With direct mail pieces, you have the opportunity to address potential customers by name and use specific information about them to tailor the message.
According to a new article on MortgageNewsDaily, since real estate investors have played a key role in the state's housing market recovery, the California Association of Realtors(R) (C.A.R.) recently surveyed its members about their interactions with investor customers and have developed a profile of investors and their behavior.
More than 60% of polled investors have said that they are following a long term plan involving investing, buying and holding property, though 75% of polled responders intend to hold onto their properties for less than 6 years. About 25% of the investors polled say they buy property in order to flip it.
Most investors, about 75 percent, are what C.A.R. termed small mom-and-pop type, owning between one and ten investment properties. Fifteen percent own one property, 46 percent own two to five, and 14 percent own six to 10.
Mortgage direct mail is the ideal way to get your message out to these investors and their own buyers!