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FHA Direct Mail

An FHA loan is a Federal Housing Administration mortgage insurance backed mortgage loan which is provided by a FHA-approved lender. IMG has the ability to help lenders or brokers target

FHA direct mail

The Federal Housing Administration (FHA) is a United States government agency created as part of the National Housing Act of 1934. It insured loans made by banks and other private lenders for home building and home buying. The goals of this organization are to improve housing standards and conditions, provide an adequate home financing system through insurance of mortgage loans, and to stabilize the mortgage market.

What makes FHA loans and therefor FHA Direct Mail so popular? The answer is that higher loan limits, lower home prices and a low down payment requirement have made these government-insured loans a more secure bet for homeowners. Because of this, more and more homes now qualify for an FHA loan so that you can now purchase a higher priced home using an FHA loan than you could in previous years.

In addition to that, stricter requirements on traditional loans, for example higher down payment requirements and higher credit score requirements, have caused many potential homebuyers to turn to the less difficult FHA loan.

Things to keep in mind for your FHA direct mail marketing campaign

  • Consumers look for FHA approved loan brokers. For a list of FHA-approved lenders and brokers, they can go to the U.S. Department of Housing and Urban Development Web site
  • An FHA loan requires only a 3.5 percent down payment and that down payment can be given as a gift. For a borrower low on funds for a down payment, this is a huge advantage
  • FHA insures the mortgage which makes this type of loan much more attractive to lenders
  • FHA loans give some advantages to first-time buyers
  • It is possible for sellers to contribute to closing costs on these loans
  • It's important to know about the FHA loan limits in a customer's area
  • In order to get FHA approval, the borrower's income has to be well documented

For potential buyers with moderate income or who can't afford a large down payment, an FHA-insured mortgage loan can be a great option to consider.

Give IMG Direct Marketing a call at 888-669-8857 and let's get started!


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