Mortgage direct mail is now more effective than ever
For this reason, mortgage companies who tried direct mail campaigns in the past may have the wrong idea about how effective it can be. Besides the recent improvements, details like the quality of the mail pieces used can make a huge difference in ROI. We find that it is often the little details that help out clients get the most responses from their marketing efforts.
Direct mail specifically for mortgage
With our mortgage mailing lists, we can get you select, targeted data so that you can focus your efforts on qualified buyers who are in the market for a mortgage. We can also help you create a great design that represents your company well and attracts the type of customer you are looking for.
How often you send out mailings depends mostly on your budget and other constraints. Regardless of frequency, when you're starting with direct mail campaigns, we can help you research your options, work with your budget, and implement an effective plan.
Why direct mail marketing is so effective
Great responses: With all the ways of advertising, like print ads, radio, and TV, your message can sometimes be wasted on people who are not interested in what you are selling or aren't qualified to buy it. Direct mail allows you to target customers specifically by these criteria.
Responses that can be measured: If your direct mail campaign is run correctly, you can easily check and monitor the success of your campaign as it runs. Using toll-free numbers that are trackable, returned postcards, and statistics from web views, you can get a clear picture of how effective your campaign is.
Personalized messages: With direct mail pieces, you have the opportunity to address potential customers by name and use specific information about them to tailor the message.
Author IMG Direct Marketing