Internet leads come from quality online content and SEO
Over the last several years, good marketers have been paying more attention to online content and inbound marketing in an attempt to continually increase their profile. Good content on your company website, blog, and social media sites can improve your brand's reputation and all-important image. Professionally designed and written landing pages can get your website onto the first page of search results and lead to huge increases in sales.
Digital marketers are making good use of modern tools and getting their message out via different types of new media including product FAQs, blog posts and guest posts on other blogs, online news stories and press releases, and of course traditional corporate websites and pages.
As mentioned, one of the most effective ways to increase your company's profile online is to improve your site's ranking on search engines. The art of getting good search results is called search engine optimisation (SEO). A well-designed and well-coded landing page will get better SEO results than an inferior page. This is why smart marketers are spending more time and money on professionally designed landing pages. These landing pages attract the ideal kind of internet leads: people who have been specifically searching for the products or services that you offer.
Author IMG Direct Marketing