Insurance direct mail as popular as ever

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Insurance is one of those very special categories of business in which every person in the country can be considered a prospective customer. And in our experience, targeted direct mail is one of the most common ways that people discover and consider new insurance products and offers.

Whatever type of insurance you are offering: Homeowners, Property & Liability, Automotive, Mortgage, Medicare Supplement, life, or Final Expense, direct mail with insurance mailing lists is a proven and reliable way to get your message out.

A recent survey of professionals in our industry attempted to determine the most popular types of mail pieces used in insurance direct mail. As expected, envelopes appear to be the dominant format by a large margin, accounting for 90% of all insurance direct mail. Insurance mailings tend to contain a large amount of information, making envelopes a good choice.

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