How to use business mailing lists for your direct mail campaign
As with any other type of direct mail, one of the keys is to create a message or offer that captures the attention and interest of your prospective business customers and clients. For example, we all regularly receive mailers every day without paying attention to them. However, there are always those offers we read regularly, look forward to, and use. These are sometimes from companies we already do business with, but not always.
One thing to remember is that when targeting businesses, business mailing lists are the most important tool. Without a good targeted list of businesses to send to, you're wasting your time and money. A good business mailing list is only as good as the company that maintains it. We maintain our lists with meticulous care so that you always know the data is fresh and up to date.
The timing of a direct mail campaign is always important. If you are in retail and offering an item at a discounted price, ensure that you will have plenty of stock to meet demand. If you are offering a service such as an oil and filter change, staff up enough to meet demand on Saturday morning. Part of the art and science of direct mail marketing with business mailing lists is knowing when certain products and services are in demand and timing your campaign to coincide.
One more aspect to deal with is the tracking of responses. Unless you are getting details tracking the responses to your campaigns, you're not getting the full benefit of direct mail with business mailing lists. Knowing what worked and what didn't can be invaluable when planning your next campaign.
Author IMG Direct Marketing