Forbes: "Direct Mail Still Works: How To Use Tech To Elevate Traditional Marketing"

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Forbes has another great article on the effectiveness of traditional direct mail marketing combined with modern tech. This is exactly what we specialize in here at IMG. Here's a quote from Forbes:

"Direct mail efforts without demographic-based strategies can be a waste of money. These days, you can use technology to pinpoint target audiences. If your core customer group is within two miles of your place of business, don’t send to a 10-mile radius. If your products are best-suited for senior citizens, don’t send offers to millennials. And if you want apartment dwellers, it’s silly to send direct mail to McMansions. Too many businesses throw money to the wind because they aren’t specific about reaching their core audiences at the right time. Technology affords us the ability to only send to specific zip codes, neighborhoods, etc."

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