Choosing direct mail as your B2B marketing medium doesn’t mean you have to abandon technology altogether – in fact, it can be successfully integrated with other channels. Finding the right “marketing mix” is an essential element of building business relationships with the right people.
Using direct mail in tandem with a combination of email, telemarketing, and social media can prove highly effective. You might include your social media contact details in a piece of direct mail, for example, or add PURLs (personalized URLs) to your letters. The latter enables recipients to respond to your direct mail marketing message via a personalized landing page – once there, they can access further useful content, such as blog posts and eBooks.
Business to Business Direct mail integration
Author IMG Direct Marketing