Business to Business Direct mail integration

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Business2Community recently had an interesting post on the top 4 reasons that B2B direct mail marketing still works so well. Here is an excerpt:

Choosing direct mail as your B2B marketing medium doesn’t mean you have to abandon technology altogether – in fact, it can be successfully integrated with other channels. Finding the right “marketing mix” is an essential element of building business relationships with the right people.

Using direct mail in tandem with a combination of email, telemarketing, and social media can prove highly effective. You might include your social media contact details in a piece of direct mail, for example, or add PURLs (personalized URLs) to your letters. The latter enables recipients to respond to your direct mail marketing message via a personalized landing page – once there, they can access further useful content, such as blog posts and eBooks.

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