2012 a big year for direct marketing

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DMNews.com has a story summarizing the big stories of the year in the direct marketing business.

It has been a long and busy year for those of us in the direct marketing industry. There are lots of interesting stories to cover. The United States Postal Service contributed to big headlines. Most of the stories covered this year reinforced the fact that direct mail continues to be one of the best and most effective marketing techniques for all kinds of industries.

The Direct Marketing Association found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%.

The USPS officially announced the pilot program of its gopost parcel delivery lockers, which the USPS began implementing in Northern Virginia in February.

Targeting and personalization techniques were hot stuff in 2012 and marketers had to stay up-to-date or possibly be left in the dust.

Does your direct mail need a facelift? A decline in response rates may be a sign that it's time for some plastic surgery on your direct mail packaging.

Check out the DMNews story for more headlines and full articles.

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