15 statistics showing the effectiveness of direct mail marketing

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This article on business2community is all about the effectiveness of direct mail marketing. It points out:

Bias towards direct mail marketing as obsolete or out of touch must be cast aside. There is no doubt that social media, SEO, and e-mail marketing are efficient ways of getting closer to your audience. However, online marketing does not necessarily guarantee results.

Although direct mail marketing has its downsides, it does drive leads and sales much more than most online marketing strategy.


The article then goes on to list 15 impressive statistics to back up its claims.

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